Everyone wants long term success. But it is elusive for most. Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously. Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried […]
Who Defines Us? What does your future story of aging look like?
The conversation you have with yourself and others in your generation will be ongoing and multifaceted, but an excellent starting point is to consider these questions: What does your future story of aging look like? When you think about getting older, how do you define what that means for you? Do you ever see yourself […]
The Greatness Challenge: Excerpt
In this manifesto, I beseech you to belly up to the realization that we can no longer afford to rest on our laurels. The world is shifting to a different playing field, one New York Times columnist Thomas Friedman says is “flattened by instant connectivity.” If we don’t wake up in time to retool for […]
Rock on To Your Greater Future
By-Pass the System Do not follow where the path may lead. Go instead where there is no path and leave a trail. Muriel Strode When you look back at your life, will you be able to say that you lived in your groove, working and loving to the fullest degree possible? Those who lead great […]
Language Matters
The words we choose can alter our thoughts, which can affect our actions, which can, simply put, start to change the world (or at least our ideas about the world). How our words are perceived and received may also depend on our intent and the context within which we utilize or frame them. Even the […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
Understanding the Aging Marketplace
We routinely accept without examination much of what we read and hear about Baby Boomers and older adults, and build beliefs on the shaky factoids, snippets of information disembodied from their contexts that often lead to meaningless or often false beliefs. What most businesses know about marketing was learned when youth dominated the marketplace. The […]
Home Is Where the Heart Is…
“Ah! There is nothing like staying at home for real comfort.” ~ Jane Austen Is it any wonder that as we grow older so many of us want to remain in our own homes? After all, our home is often the space where we have lived for years, if not decades, a place that […]
Finding Your Tribe in Business, Work, and Life
You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
The Value of Experience
If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
