Everyone wants long term success. But it is elusive for most. Long term success is dependent on knowing where you are now and where you are headed. Then closing the gap. Frequently. Continuously. Whether it’s your business, your career or your life at home., it’s easy to get off track, lose touch or get buried […]
The Sharing Economy
In his book, All I Really Need to Know I Learned in Kindergarten, Robert Fulghum offers essential tidbits of wisdom most of us learned as children, including “Share everything. Dont take things that aren’t yours. Put things back where you found them.” In the last decade or so, adults have been revisiting these essential lessons […]
The Greatness Challenge: Excerpt
In this manifesto, I beseech you to belly up to the realization that we can no longer afford to rest on our laurels. The world is shifting to a different playing field, one New York Times columnist Thomas Friedman says is “flattened by instant connectivity.” If we don’t wake up in time to retool for […]
Questions First. Answers Later
Let’s face it: If you are in your 50s, 60s, or 70s, lost your job or business and/or your home to foreclosure, the future looks bleak. If you are younger, it will be difficult, but doable because you have time on your side. For so many of us, the last decade has been personally and […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
Home Is Where the Heart Is…
“Ah! There is nothing like staying at home for real comfort.” ~ Jane Austen Is it any wonder that as we grow older so many of us want to remain in our own homes? After all, our home is often the space where we have lived for years, if not decades, a place that […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
