I’ve talked before about the ongoing trend of women leaving the corporate world to start their own businesses. This is no surprise considering the glass ceiling is still unbreakable in many companies throughout Corporate America. Many women, especially women over 50, who have spent their working lives climbing the corporate ladder are faced with the […]
Crossing the Gender Gap
Companies with women board members are more profitable than those without, as I’ve written about before. Research from Credit Suisse Research Institute confirms this. Yet female board members are still a rarity, and this is directly connected in part to the under-representation of women in executive positions, because board candidates are usually drawn from people […]
Shadows don’t Always Lead to Darkness
“I’d tell people it was like I was surfing in front of a very large wave and as long as I kept going forward as fast as I possibly could, the wave would never get me. But if I ever stopped, and took a moment to look back. . . . Whoosh, the wave would […]
Home Is Where the Heart Is…
“Ah! There is nothing like staying at home for real comfort.” ~ Jane Austen Is it any wonder that as we grow older so many of us want to remain in our own homes? After all, our home is often the space where we have lived for years, if not decades, a place that […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
Beyond Happiness: Women Entrepreneurs
Women entrepreneurs are happier than men entrepreneurs and women who don’t start their own businesses, and this well-being increases with age, according to a recent report by the Global Entrepreneurship Monitor. But there’s a catch. When women are first starting their businesses, their well-being dips significantly, in part because it is higher than men’s to […]
Ageless Entrepreneurs
Every day, I read articles confirming the rise in entrepreneurship. This is not a flash-in-the-pan trend. This is face of the economy of the future. And that face is decidedly feminine. Not only are women starting their own businesses at a consistently high rate, boomer women in particular are choosing this path as an alternative […]
Finding Your Tribe in Business, Work, and Life
You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
You Don't Need Psychic Powers
I’ve talked before about why it’s a mistake to wait for the economy to recover before we transform our lives, work, and world. The future belongs to those who are starting those transformations now, who are shaping the world and creating their own place in it. If you can’t afford to make a huge leap […]
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