Midlife crisis. It is a term bandied about, which can conjure images of sports car purchases, new gym memberships, flirtations/affairs/divorces, botox and bikinis. Midlife is, for many, a time of transition, including whether or how to retire. It can be a time of more questions than answers, a time in which you feel less steady […]
The Generation Ahead
I have discussed the importance of strengthening and creating intergenerational relationships, but usually, I’m talking about the relationships between boomers and the younger generations, the X’s and the millennials. One important connection, however, for boomer women in particular, is with the generation of matures, those women who are in their 70s and 80s right now, many of the first feminists who are also among the first to transition from work to “retirement” and to benefit from our increasing longevity.
Love Comes in Many Forms
There seems to be a prevailing Noah Syndrome attitude in our culture; pairs are preferable – get on board two by two… It is as if such a partnership is the only means to true fulfillment. Too often, if we are not currently part of a duo, especially around a time like Valentine’s Day, […]
The words we choose can alter our thoughts, which can affect our actions, which can, simply put, start to change the world (or at least our ideas about the world). How our words are perceived and received may also depend on our intent and the context within which we utilize or frame them. Even the […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
No End Date
Think of this date as a first step. Dating is a process and it takes time. Sure, you’d like to find instant chemistry, mutual attraction, and common interests. That’s the ideal. But there are many other possible outcomes. If you approach the situation with curiosity rather than rigid expectations, you’ll be less likely to be […]
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