There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
Archives for February 2014
The Next Sexual (R)evolution
One of the most prevalent stereotypes about aging is that we become sexless beings. This is akin to the invisibility we feel, experience, or fear, especially women, as we face the years ahead of us. This invisible sexuality is particularly ironic with leading edge Boomers, the generation that brought the first sexual revolution. Are we […]
False Alarm: Reinvention Is Boomer Friendly
Originally posted on Ageless Futures. Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
False Alarm: Reinvention Is Boomer Friendly
Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I choose . . . […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
Intergenerational Businesses
The media, academia, and research firms are dipping into futuring by discussing the question, “What will companies do when Baby Boomers step down?” The latest attempt to answer this is found in a report by researchers at Cass University in London, “After the Baby Boomers: The Next Generation of Leadership.” Their findings are interesting, particularly […]
The Generational Job Rift—And What We Can Do About It
All over the world, people are working past the usual retirement ages. In some cases, this is due to the minimum age rising, and in others, people need or want the income, the security. But, as I’ve discussed before (e.g., The Retirement Age Myth), many people are continuing to work because they want to, because […]
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