What are some of the key takeaways from your book Gray is the New Green?
— Monira H.
This is perfect timing because I have a holiday offering for my newly updated edition of Gray is the New Green! The most essential takeaway from the book is that Gray truly is the New Green and enterprises are missing out on the business of our aging population.
The old story, that youth rules, no longer applies. Our future hinges on recognizing the needs and contributions of the 40-plus market, Most importantly, Ageless Boomer women who mean BIG business! This is a paradigm shifting business book for visionary leaders, savvy marketers, and innovative entrepreneurs who are ready to rock their revenues in the Longevity Economy by staying in sync with the people who keep them in business.
Discover how demographic trends coupled with cutting-edge findings will positively influence your future leadership, business development, market reach, and succession planning. Learn why and how to communicate with the 40-plus market—how to leverage their talents as leaders, employees, and employers, how to develop products that serve their needs and how to market them to generate a positive purchasing response.
Let’s lead the way in this new longevity economy for higher profits, greater sustainability, and robust organizations, and communities!