This may come as a shocker to some in our youth-centric culture, but we are all aging. And, as authors Jane Giddan and Ellen Cole mention in their popular Huff/Post 50 article, “Ageism: The Thorn in the Side of Women In Their 70s” , “…we all know that aging is, indeed, the only way forward.” […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
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