In his book, All I Really Need to Know I Learned in Kindergarten, Robert Fulghum offers essential tidbits of wisdom most of us learned as children, including “Share everything. Dont take things that aren’t yours. Put things back where you found them.” In the last decade or so, adults have been revisiting these essential lessons […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
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