The 2025 Leading Women to Watch™ list

Karen Sands

Advocate for a New Story of Our AGE

 

Karen Sands ConsultingAgeless Consulting & Training

Gray is the New Green™

Women mean business.
Mid-life and Baby Boomer women mean BIG business.

Controlling 85% of consumer spending, and (in the case of Boomer women) 95% of purchasing decisions in the home, this market is expected to grow by more than 30% over the next two decades.

Put simply: These powerful, savvy women are well-connected, influential, and will not accept being excluded, misrepresented, or ignored.

For the conscious marketers and cutting-edge business owners who are enlightened and willing enough to traverse the new paradigm of Ageless Marketing for women, an enormous economic opportunity, and competitive advantage awaits.

And that’s where I come in.

As the country’s leading GeroFuturist℠ and an expert authority on women 40+, I know PRECISELY what it takes to reach, engage, secure, and retain this demographic by leveraging effective messaging, strategies and tactics.

In fact, I’ve helped leaders of ALL kinds (business owners, partnerships and teams, senior executives, emerging and established entrepreneurs, independent and corporate professionals, advisors, and individuals) from these companies do exactly that:

  • JP Morgan Chase
  • Equitable/AXA
  • IBM
  • American Express
  • Metropolitan Life
  • Association of Association Executives
  • NAFE
  • AIG
  • McKinsey
  • New York Life
  • Arthur Andersen/Accenture
  • Wall Street Journal
  • Harry & David
  • G.E.
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I worked with Karen for a number of years. She is a creative thinker with an uncanny understanding of the current marketplace and a unique ability to make on-target predictions about the future. She’s capable of recognizing the earliest signs of emerging trends and understanding their significance for individuals and society as a whole.
Ruth Block - Former Chairwoman & CEO, Equitable Variable Life Insurance Co., E.V.P & chief Insurance Officer, The Equitable
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Leverage the power of the
Longevity Economy:

  • Increase your profits and maximize your social impact as you embrace a new era that surpasses Age and overcomes prejudice
  • Transcend negative assumptions and stereotypes about aging and generational differences to maximize innovation, productivity, and market reach
  • Refine your marketing messaging and reinvent your organization’s relevance to attract and retain the 40+ women who hold the purse strings and keep you in business
  • Empower your maturing clients and employees to embrace a more positive message about Aging, one that propels them towards personal and professional transformation and removes barriers to success

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Ms. Sands' unique transformational approach nurtures quick improvement in quality performance throughout an organization. It brings increased satisfaction for executives at every level – from upper management to support staff. In turn, customers and clients reap the benefits of a highly collaborative, productive, and innovative corporation.
Dr. W. Edwards Deming, P.h.D.,

Stay in Sync with the People Who Keep You in Business™

The Longevity Economy, “the sum of all economic activity serving the needs of Americans over 50,” is responsible for at least $7.6 trillion in economic activity every year.

And the impact Baby Boomers and women 40+ have had (and continue to have) on businesses of all types and in all industries is unparalleled in the US and around the world.

Whether you serve C-Suite executives, knowledge workers or independent professionals and entrepreneurs, or are a service professional yourself, integrating the nuances of serving the graying workforce into your planning, development, and strategic marketing will unquestionably position you for success.

As the bestselling author of 11 books and journals, including Gray is the New Green, Visionaries Have Wrinkles and The Ageless Way, and the leading GeroFuturistSM, midlife and Boomer expert, I’m an expert authority on women 40+ and believe passionately in the unlimited potential associated with the Longevity Economy and Ageless Aging. create-evolve-reinvent

In my work as a consultant and trainer for entrepreneurs, higher education institutions, nonprofits, and businesses (large and small), I offer a unique perspective for those who wish to learn about the unique challenges of women post 40 and harness the combined power of this generation as they age, transform, and reinvent themselves.

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Always ahead of her time. Now she is helping to bring in the emerging field of conscious aging, a boon for women and men.
Nelson Broms, P.h.D - Former Chairman/Holding Company Equitable

If you long to gain a deeper understanding of these women’s needs as an attuned marketer, future-forward employer, savvy entrepreneur, visionary executive, or talent development professional, I can help you envision tomorrow’s trends so that you can support a more positive conversation about Aging—one which improves your workplace, influences your messaging, informs new products and services, and helps you capture the hearts and minds of those who matter most.

READY TO ROCK YOUR REVENUE?
GET IN TOUCH!

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Recent Blog Posts:

Karen Sands, MCC, BCC

Named by Forbes as one of the original Top 50 Female Futurists Worldwide, Karen Sands is a best-selling author, firecracker speaker, multi-disciplinary integrator, and all-around visionary trailblazer who leads professionals through transitions, transformations, and the future.

With her background in educational gerontology, Karen is a prominent thought leader on ageism, the business of aging, the aging of business, longevity, and the Longevity Economy, and a bold advocate for rewriting the story of our AGE.

Karen Sands, MCC, BCC
203.266.1100
Email Karen Here