At my last PAC conference I had the privilege of meeting a new audience of professionals in the field of aging, all convening on the East Coast in beautiful Sarasota. I am delighted to have had the opportunity to introduce my newest work on the narratives—the real stories and conversations—upon which we can evolve and […]
Seeing the Invisible: A Sneak Peak
In her Huff Post 50+ article, Women Over 50 Are Invisible? I Must Have Missed The Memo, Erica Jagger asks “Here’s an if-a-tree-falls-in-the-forest question: if society didn’t tell older women they were invisible, would older women still feel invisible?” She shares her surprise at another over-50 writer’s depressing acceptance/submission to the idea that women […]
Beyond Happiness: Women Entrepreneurs
Women entrepreneurs are happier than men entrepreneurs and women who don’t start their own businesses, and this well-being increases with age, according to a recent report by the Global Entrepreneurship Monitor. But there’s a catch. When women are first starting their businesses, their well-being dips significantly, in part because it is higher than men’s to […]
Finding Your Tribe in Business, Work, and Life
You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
You Don't Need Psychic Powers
I’ve talked before about why it’s a mistake to wait for the economy to recover before we transform our lives, work, and world. The future belongs to those who are starting those transformations now, who are shaping the world and creating their own place in it. If you can’t afford to make a huge leap […]
Discarding the "Too Old" Myth
I doubt that anyone is surprised that the GOP is preemptively attacking Hillary Clinton based on her age. Reince Priebus, chairman of the Republican National Committee, and Karl Rove, Republican strategist, have both been busy in the media casting doubts on whether Ms. Clinton is fit to run for office based on age and health. […]
We Are the Truth Tellers
Everyone has their own individual truth; what they believe, what they feel and what they value. I’m interested only in the truth inside. My life is about finding the truth of a character, the truth of a relationship, the truth of God, the truth of health. That’s all I’m interested in. —Shirley Maclaine Being an […]
A New Story for Positive Aging
I remain an optimistic aging junkie, having just gotten my annual hit of positive aging at the Seventh Annual International Conference on Positive Aging (aka “PAC”), now hosted by the Institute for the Ages, in Sarasota, Florida. Passing the baton from the West Coast to the East Coast venue, the conference was co-sponsored by the […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
False Alarm: Reinvention Is Boomer Friendly
Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I choose . . . […]
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