One of the reasons KarenSands.com is set up to provide information for post-50 women as well as the people who serve them is that these goals are intertwined. Many boomer women are entrepreneurs or considering starting their own business, and those who aren’t are likely to work for companies that will need to pay close […]
Women, We Need to Talk
Over the past few months, I’ve traversed the country speaking and reporting, and everywhere I go, I keep hearing the recurring theme of “reimagining.” This paradigm-changing phrase is a favorite of mine, and now it is morphing into a meme . . . especially around retelling our generational story and our her-story. For post-50 women […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
Magic doesn’t Create Success
I’ve talked before about why it’s a mistake to wait for the economy to recover before we transform our lives, work, and world. The future belongs to those who are starting those transformations now, who are shaping the world and creating their own place in it. If you can’t afford to make a huge leap […]
Home Is Where the Heart Is…
“Ah! There is nothing like staying at home for real comfort.” ~ Jane Austen Is it any wonder that as we grow older so many of us want to remain in our own homes? After all, our home is often the space where we have lived for years, if not decades, a place that […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
You Don't Need Psychic Powers
I’ve talked before about why it’s a mistake to wait for the economy to recover before we transform our lives, work, and world. The future belongs to those who are starting those transformations now, who are shaping the world and creating their own place in it. If you can’t afford to make a huge leap […]
The Value of Experience
If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
The Generational Job Rift—And What We Can Do About It
All over the world, people are working past the usual retirement ages. In some cases, this is due to the minimum age rising, and in others, people need or want the income, the security. But, as I’ve discussed before (e.g., The Retirement Age Myth), many people are continuing to work because they want to, because […]
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