Guest post by G. Richard Ambrosius, Founder and Principle of Positive Aging®, a strategic marketing consulting and training firm. In 2013, the United States “celebrated” a historic milestone that has gone generally ignored by governments, businesses and nonprofit organizations. For the first time in history, those ages 65 and older outnumber those under the age of […]
Boomer Women Mean Business
The more things change, the more they stay the same. For more than thirty years, women have been starting businesses at about double the rate of men. For many, this was the result of hitting the glass ceiling or discovering that they didn’t want the long hours and imbalanced lives, poisoned corporate culture, and work […]
Customize Your Future
There’s an exciting theme running through news articles, blogs, and various recent studies. From articles on remodeling or technology to studies of the future of the workplace, one idea keeps resurfacing: customization. We’ve discussed how this applies in the workplace (e.g., “A Future That Works”) and in tailoring our communities (e.g., “Communities of the Future”), […]
How Loud Are Your Actions?
We live in a media-savvy world, which means that it takes more than even the boldest PR moves to demonstrate that we mean business—on gender equality, environmental sustainability, political will, charitable contributions, and so on. A company that speaks out on increasing U.S. employment while outsourcing jobs to India will be scoffed at. A million-dollar […]
Serving the Boomer Market
Whether you’re a Boomerpreneur or not, odds are you are serving or hoping to serve the enormous Boomer market. If you are not, you are leaving money on the table. I guarantee it. But how exactly do you reach this generation, especially if your business provides products or services that are not age specific? The […]
Leaders as Storytellers
McKinsey & Company research has probed gender diversity in business worldwide and developed many excellent data points to support the benefits of more women in leadership as well as what it takes to develop more diversity in our organizations. I highly recommend that you read the full report here. One major takeaway I found interesting […]
Caution vs. Hesitation
There are many persons ready to do what is right because in their hearts they know it is right. But they hesitate, waiting for the other fellow to make the first move—and he, in turn, waits for you. —Marian Anderson Before making any big change in our lives—particularly before reinventing ourselves, our work, our world—it […]
Taking the Long View
Many companies hire young people to increase short-term profits. Generally, younger people will have less experience and therefore work for less money, and insurance is usually less costly for a younger employee. These businesses may also believe they are taking the long view, hiring people they won’t lose anytime soon to retirement or health problems, […]
What Does “Reinvention” Mean?
I use the word “reinvention” often because it is a necessary process for most of us as we go through transition—career transitions; life transitions, such as entering midlife or beyond; relationship transitions; and the transitions we face in our lives, work, and businesses from the epochal changes the entire planet is undergoing—economic, environmental, social. But […]
What Will You Do with Your Most Innovative Years?
Studies, such as by the Kauffman Foundation and Northwestern’s Kellogg School of Management, consistently show that innovation increases with age, despite the popular examples of Steve Jobs, Mark Zuckerberg, and Bill Gates. They are notable largely because they are counter to the norm, which is vast numbers of innovators in midlife and beyond working away […]
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