Midlife crisis. It is a term bandied about, which can conjure images of sports car purchases, new gym memberships, flirtations/affairs/divorces, botox and bikinis. Midlife is, for many, a time of transition, including whether or how to retire. It can be a time of more questions than answers, a time in which you feel less steady […]
Combat Ageism with Marketing
Once in an Engage Boomers article on Mediapost.com, Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism, Mark Bradbury discusses how cultural attitudes about age commonly shift as people enter their 50s. Sharing negative ageist comments (e.g. “old hag”) made about, of all people, the vibrant, successful 56-year-old performer, Madonna, he inquires as to […]
It’s the Chemistry That Matters
With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
Would You Turn Down $795 Billion?
A recent study by Booz & Co. reveals that if the U.S. employment rate for women were to become equal to that of men over the next 10 years, we would likely see an increase of at least 5% in our GDP. Now, think about this for a moment. We’re not even talking about equality within the workplace. Simply making it possible for women to have the same chance at employment is worth $795 billion.
