What is the longevity economy? How will it impact our lives in the future?
— Todd B.
The longevity economy encompasses every economic activity driven by 50+, and even 40+ individuals. It’s everything they purchase from goods to services and the generation of new economic activity that their spending generates. And it’s essential for business professionals across every market to understand and cater to!
The longevity economy is not some far out trend, but rather an economic reality that will only intensify in the coming years. We can approach some of the challenges to come with what I call Whole Brain Foresight™—a more intergenerational, relational macro view of the world that values the interconnectedness of all things and the profound value of the Triple Bottom Line of People, Planet, Profit (which I discussed in last week’s Time With Sands).
The question is not if and when the longevity economy will impact your business or enterprise; you must begin to shift your focus now. My book Gray is the New Green covers all aspects of the longevity economy and solutions to many of its challenges!