You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
Communities of the Future
In Will Doig’s article “How to Solve the Boomer Retirement Crisis,” he defines this “crisis” as an unprecedented number of retirees moving away from cities, making “caring for aging boomers vastly more complicated.” The rest of the article then focuses on how cities can be made more attractive to retirees. I agree with many of […]
Your Social Edge
Whether you’re thinking of re-careering or starting a business, or you just want to rev up your existing career or business, recent trends point to a way 50+ women especially can capitalize on their strengths. Online recruiter Jobvite has reported that 94% of recruiters use or plan to use social media to find candidates. Although […]
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