I remain an optimistic aging junkie, having just gotten my annual hit of positive aging at the Seventh Annual International Conference on Positive Aging (aka “PAC”), now hosted by the Institute for the Ages, in Sarasota, Florida. Passing the baton from the West Coast to the East Coast venue, the conference was co-sponsored by the […]
Grannypreneurs
When thinking about the needs of Boomers and Matures, whether as members of these groups or as those who serve them (or both!), products and services for children may not even be on our radar. Yet this time of year especially, grandparents and even later-life parents are spending more time and money on children than […]
Serving the Boomer Market
Whether you’re a Boomerpreneur or not, odds are you are serving or hoping to serve the enormous Boomer market. If you are not, you are leaving money on the table. I guarantee it. But how exactly do you reach this generation, especially if your business provides products or services that are not age specific? The […]
What Will You Do with Your Most Innovative Years?
Studies, such as by the Kauffman Foundation and Northwestern’s Kellogg School of Management, consistently show that innovation increases with age, despite the popular examples of Steve Jobs, Mark Zuckerberg, and Bill Gates. They are notable largely because they are counter to the norm, which is vast numbers of innovators in midlife and beyond working away […]
Boomer Summit Gets to the Bottom Line
Bravo to Mary Furlong for pioneering the What’s Next Boomer Business Summit for the last 10 years. Advocating for big business and investors to not leave money on the table, she is a leading visionary voice bringing big money attention to us, the 50+ market. The summit is the place to be for big money to […]
Connecting the Dots
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
