Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through experience, to make their startups work.
Experience is at the heart of the shifts many of us make in deciding to focus our lives more on what really matters to us. We know from experience what doesn’t ultimately matter over time. We know from the wisdom we gain from experience that focusing on what matters, on our values, pays off in more ways than one—in our own personal happiness and that of the people we love; in our ability to leave a legacy to outlive us; in our ability to make a difference in the world.
Even in marketing, a necessary shift we all need to make is to recognize not only that our audience is making values-based purchase decisions but also that more and more people are focusing on purchases and services that provide new or better experiences.
This can be viewed literally in terms of what you offer, such as more people wanting to travel, for example, to experience more of the world. This can also be viewed more metaphorically for those who do not sell an experience-based product or service. You can still focus on the experience people will have with and as a result of your product or service. Intertwine this with how your product or service also supports the values of the people you serve and you will have grasped the key of serving today’s market and the markets of the future.
On multiple levels, experience is tied with value(s). It is valuable to and valued by more and more people, and it is inextricably tied into our values. This trend is likely to continue and grow as more Boomers age and find themselves focusing on experience and experiences in the workplace, in their businesses, and in their personal lives.
How do you focus on experience in your business, your work, and your life?