Despite the stereotype of the technology-challenged Boomer, we know that 50-plussers are a fast-growing group of technology users, particularly in using social media for multiple purposes, including growing their businesses—especially among women Boomerpreneurs.
But there’s another area of technology that often flies under the radar when we’re talking about Boomers and tech, yet the impact is profound, as well as demonstrating how technology with purposes specific to this demographic can also serve all ages.
Few people think of Bluetooth earpieces or e-readers like Kindle as being technology designed for our needs as we age, yet some earpieces can filter out background noise and boost our ability to hear clearly, particularly in crowds, and e-readers can be adjusted in multiple ways to make the type easier to read for all vision types.
Similarly, technology for fitness and health, financial management, travel planning, and more are advancements useful across generations yet they all hit a sweet spot especially with the post-50 generations, who have a heightened interest in this technology with each passing year.
These products are so everyday that it’s easy to overlook them when we’re thinking in terms of our own use of technology as well as in terms of making our products and services more friendly to the enormous Boomer market.
The key is not to look at technology that is only for 50-plussers. This mindset stems from an Othering of people over a “certain age” that is a relic of our past. Instead, we should be looking at creating and buying technology that is multifunctional and user-friendly, so that it ages with us, adapting to our needs over a lifetime.
The future of technology is truly ageless.